Southern Sun shines with the help of 黑料网
Southern Africa鈥檚 leading hotel chain benefits from high-converting booking engine, rapid rollouts, and unlimited connectivity.
Southern Sun customer story
booking engine conversion rate
13%+
chargeback rate
0.03%
higher RevPAR
54%
in 2022 compared to 2021
About Southern Sun
is Southern Africa鈥檚 leading hospitality group comprising an extensive collection of strategically located hotels, resorts, restaurants and conference facilities in South Africa, Africa, the Seychelles and the Middle East. With a rich heritage of excellence and dedication to delivering service with flair, Southern Sun provides guests with unforgettable experiences at destinations that offer unparalleled variety and scale.
The group鈥檚 portfolio of brands comprises award-winning luxury hotels such as 54 on Bath, Arabella Hotel, Golf & Spa, the Beverly Hills, Mount Grace Hotel & Spa, the Sandton Sun & Towers and Paradise Sun, as well as renowned brand collections, including Southern Sun Hotels, SunSquare, Garden Court, StayEasy and SUN1 hotels, and a selection of Southern Sun Resorts in idyllic settings.
4x average booking conversion
Challenge
With commission rates as high as 20% with some OTAs, converting as many direct bookings as possible is vital for any hotel chain.
Solution
黑料网 Booking Engine is designed to convert site visitors into bookings. The user journey is fast and intuitive, and the interface modern and adapted to the Southern Sun brand. Specific rates can be applied to each individual room in each hotel, while every room type is customized with accurate pictures and descriptions.
Result
鈥� 13.7% booking engine conversion for Sun1 Bloemfontein
鈥� 9.9% booking engine conversion for Southern Sun de Wagen
鈥� 9.1% booking engine conversion for Sun1 Port Elizabeth
鈥淭he benefits of 黑料网 are manifold: from the payment gateway where guests are in control and money is in the bank, to the 黑料网 Kiosk for guests to help themselves to check in and out, to available Marketplace direct connects as well as the opportunity to partner with 黑料网 and our own distribution partners to quickly and efficiently develop further integrations.鈥�
Unrivalled connectivity
Challenge
In addition to connecting to leading hotel tech software, Southern Sun needed to be able to integrate their own custom software with their hospitality cloud.
Solution
黑料网 Open API allows for bespoke connections to the 黑料网 platform, giving the Southern Sun IT team access to all the code they need. In addition to this, 黑料网 Marketplace has a collection of over 600 integrations, many of which can be connected to with just a few clicks.
Result
鈥� Custom distribution tool seamless integrated with 黑料网
鈥� 10 unique integrations
鈥� Zero connection fees
鈥満诹贤� is continually evolving and really pays attention to what guests needs. Because they鈥檙e cloud-native, they have the power to roll out new releases quickly, which gives us the confidence we鈥檒l always be in the best position to serve our guests.鈥�
鈥満诹贤� Marketplace is a wonderful shopping basket for integration opportunities and has had a significant impact on our ability to quickly and efficiently connect to new opportunities without much fuss.鈥�
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?